Friday, December 11, 2009

How much we really know about the internet?

With the rising popularity of the internet, one cannot but embrace the fact that technology has taken a leap and is crucial that we know what to do with the opportunity available for us.

Since Google and online mail services dominate our lives, people are now able to communicate in real-time situation rather than spending time with a pen and a paper. Moreover, hands phone are well acquit with wifi capabilities, not to mention sms's advantages as well. There's no real reason why Google and Yahoo couldn't make money.

Still, do we ever sit down and think about the success of these companies? No. Instead we believe that these companies succeed for simply being the first to provide free email. Sadly, wverything we know only consists of 20 percent of their actual reason behind their story. There are other bewitching steps taken before the establishment made it to what it is today.

Just think about Friendster and how it gave us a new purpose in life. Think about the reason why you enjoy being around people in the club. Friendster poses a condition free environment for people to socialize and interact with one another. Moreover, people tend to be open when they are not obligated to give you the good first impression contrary to clubbers.

For the less appealing individuals, they tend to participate more on online social network than in real life. They sometimes disguise as someone else or animated characters to boost their confidence when interacting with others. And just like that, they are able to communicate with the kind of people they like in appose to the chances they have on a real life social environment. But that doesn’t deter “prominent” people to stop using Friendster. They too can be insecure without realising their own potentials.

In business terms, think of it as selling your ratings for free to Friendster. What they have created is a community, where possibilities mentioned above happen, regardless whether it is positive or negative.

Still, how much do we really know about online social webpages? They could be imposing themselves as Microsoft or Motorola and secretly disguising themselves as an ordinary user with hidden agenda. We really don’t know that.

Before we start utilizing the free medium, we need to analyst what users want and how they can use the community you created to their advantage. Blogging for instances, give us the confidence because we’re not judge on a professional point of view but rather constructive criticism from ordinary people. From there, we can improve before throwing ourselves into the ocean. Kudos to

The point is, brands should put themselves out there and not merely a website with historical background. Brands should build communities. By communities meaning to give users a safe zone to do what they can’t in real life.

A good example to that would be Lowyat forum. Clearly the content of the forum has nothing directly related to the premise but it does want you to visit and get a feel of the experiences within. To do that, they construct a forum where people can sell stuff, discuss issues, introduce games and other general hobby, with Lowyat as the tagline in the forum homepage.

With good faith, opinion leaders and sellers can meet up at Lowyat to do their transaction and other community based activities evolved in the forum.

And when such participation exist, Lowyat became a popular site and some would even regard it as the place for IT parts and any other computing product.

Still, it’s easier said than done. You cannot aspect something as miracle as this to happen in a day. A community is build in weeks, months and even years before you see actual result. You cannot escape from internet either because potential business partners and customers are using the same platform to connect with everything around.

It doesn’t have to be business, even non-profitable organization or special project can benefit from the use of internet. But still, is up to you to make the first move before your counterpart does.

Till then,

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